Qu3: What kind of media institution might distribute your media product and why?

Desired institution and why:
If my magazine, 'RECKLESS' was to be published I would want 'Bauer Media' to distribute it. 'Bauer Media' is responsible for publishing magazine's such as, 'Kerrang' which is one of the biggest alternative magazines in the UK and was also a huge inspiration when creating my own magazine as it is the same genre. With this institute being responsible for other well known magazines such as: 'Q' and 'Mojo' I believe that more people will be interested in the magazine as it comes from a reliable brand. As 'Bauer Media' also owns radio stations and television shows this could also mean that there is a possibility that 'RECKLESS' could be advertised through other forms of media, attracting more potential buyers. With this particular institute also owning lots of other forms of media there is a possibility that older generations that weren't my original target audience may be intrigued by 'RECKLESS' if they saw that my magazine was advertised on a reliable website.

'Bauer Media research':

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These are all of the brands that Bauer Media own, it is apparent that they own a diverse collection of brands that are well known which shows how it is a reliable company that would allow 'Reckless' to become successful.


















This is a print screen from Bauer Media's official website.