The audience that would be interested in buying my magazine are teenagers aged 13-25 who are interested in alternative music. Stereotypically, my audience wear brands like 'vans', 'converse' and do not follow mainstream fashion.
Possible bands that the buyers of 'Reckless' would listen to:
http://www.youtube.com/watch?v=AWqHs4Dtvco
http://www.youtube.com/watch?v=z7hhDINyBP0
http://www.youtube.com/watch?v=4PkcfQtibmU
http://www.youtube.com/watch?v=txBfhpm1jI0
http://www.youtube.com/watch?v=-IkoVs3QtA0
Collages:
These are some of the letters that buyers of 'Kerrang' send in to the magazine. I believe that these are the type of people that 'Reckless' would attract as my magazine publishes similar articles that focus' on the same genre and also allows readers to send in their own letters and photographs.
Mood board that shows the potential interests of 'Reckless' readers:
Bands buyers of my magazine may like:
Defining my audience:
I believe that the buyers of 'Reckless' will mainly belong to the 'E' socio-economic group as the majority of them will be teenagers. I think that the ratio of male to female readers will be equal as the alternative genre is not specifically aimed at one sex, thus I designed 'Reckless' to appear unisex in order to attract more potential buyers.
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