Company magazine: Potential meaning

The model used on the front cover is Alexa Chung, who is a British model and television presenter. Her pose is inviting and confident. The colours used on the front cover are: blue, yellow, grey, white and black; the magazine sticks to only a certain few colours so the magazine has a more proffesional look to it. The magazines front cover only has four different fonts; capital letters that emphasize the headings to catch the readers attention, and all headings and sub heading are in the same font. Short sentences for subheading - 'its time to play', my fashion evolution' - mean headings are explained simply and justly so they get straight to the point. Company Magazine is an English-high street magazine, so the front cover is dominated by brands like 'Republic','Miss Selfridge', 'River Island' and 'Topshop' which are British Hightstreet stores, words like 'skinnies' and 'slouchy' emphasizes on the way that this magazine is purely aimed at fashion-conscious Britains. The magazine has the typical essential information with the time and date that the magazine was published.  'Shoes!' and '20% off denim at republic!' have exclamation marks at the end for maximum impact and are highlighted blue to catch the readers attention.  There are certain pieces of clothing advertised on the front cover which are featured in the 'high street edit'; this will prove useful as possible buyers will be drawn in to purchase the magazine if the certain type of clothing are their style. The fact that Alexa Chung head covers the 'PA' in the middle of the COMPANY heading at the top of the page shows the exclusivity of the model, and the focus on her. The magazine seems to be aimed at fans of Alexa Chung, and this technique drives in the target audience to gather their interest in both the model's pose, clothing and the magazine she is posing for. The heading 'Alexa Chung', and sub heading 'My fashion evolution' may intrigue readers as they will want to read her interview and buy the magazine. The lighting on ALexa Chung greatly highlights her face, putting all the focus of the reader towards her face-because she is the main image and main story in this magazine. The fact that the '£2' sign is in a large, bold font and the contrast of the black and white is to make the price stand out; Company magazine have done this so more people are attracted to the magazine as it is a reasonable price.